How To Grow YouTube Channel In 7 Days
Starting out on YouTube can be frustrating, overwhelming and as a beginner, there is a lot to learn. It takes longer to create videos. And without knowing how to really optimize them, they don't get any views or subscribers.
Follow these secret steps to grow your YouTube channel fast.
Optimize your YouTube channel profile
Your profile description should immediately tell the viewer what value you will be providing them. You have to also build social credibility so make sure you give your audience a reason to subscribe to your channel instead of the many options they have available. Lastly, you must let your audience know when they can expect to get new posts from you or in Nick’s case, when he goes live. It is important that you use hashtags in your profile description but YouTube strongly advice against overdoing it.
Start with keyword research
Keywords are what help you optimize your titles, content, and description so that your videos rank on YouTube and Google search. With the volume of content being created on YouTube, ranking on search is the top most priority if you want your videos to be discovered.
To do your keyword research, start with YouTube search. Type in the topic you want to create a video on and YouTube will automatically show you the most searched terms surrounding it. All of these are keywords that could turn into potential topics. These tell you what are the most searched terms, and therefore you can tailor your content accordingly.
Research other content on YouTube
This step is almost a natural Segway after keyword research. While looking up keywords on YouTube and Google, you must spend time watching the content that is already ranking for your keyword. Why - because this will not only give you an idea of what is working for the audience but also help you identify gaps in content and quality.
Create videos optimized for retention
Retention is one of the three key metrics that the YouTube algorithm analyses to decide whether to push your video to newer audiences. Now there are several factors that affect retention from the content of your video to how it is presented.
Create clickable thumbnails
After you’re done filming, you now need to bring your clips into an editor and edit your video for clarity, retention, and engagement. This will include cutting out the repetitions, adding B-roll, music, text, breaker slides, and any other elements that enhance the look and feel of your video.
Write concise yet descriptive titles
Along with your thumbnail, your title is the next most important thing that determines your CTR. In simple words, if someone does not find your title interesting enough, they won’t click on your video. Ideally, your title should be the first thing you decide after your keyword research because that is what determines the content within your video. You want your title to ideally include the keyword you want to rank for. But more important than that is for the title to convey an emotion that the viewer can associate with their pain point in this industry.
Optimize your video description for SEO
To optimize your description for SEO, make use of the word limit to your advantage. You can describe what goes on in the video and thereby get an organic opportunity to include keywords. Don’t stuff keywords though that’s not acceptable here either.
In addition to describing your video and adding keywords, you should also have a call to action and provide links to your other social media channels, your website, other videos you want them to check out, and any other frequently asked questions.
Respect YouTube community guidelines
YouTube has become very strict with its community guidelines and has been flagging channels and taking down videos that don’t fit within the rules. This is because of the rising demographic of underage users and advertisers that don’t want their ads to be seen next to inappropriate content.
Create a video series
One of the biggest challenges creators face is keeping their audience retention high in longer videos. This is because apart from short attention spans, a lot of viewers are there for a specific purpose and once they get their information, they are most likely to tail off.
So, instead of creating one long video that gives out all the information, divide your content into multiple short videos that easily Segway from one to the other. Not only will this increase your audience retention but when the user continues to consume content on YouTube through your videos, it will increase your watch time credibility.
Add video to a playlist
Playlists are the easiest trick in the book to increase watch time. They allow you to link similar or complimentary videos together and put them in a playlist. So when someone starts watching a video from your playlist, it will automatically play the next one in the queue, keeping the user watching on the platform and massively impacting your watch time.
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