Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. Everybody wants to increase followers to boost up their content or sales. So follow these tips to get more followers on Pinterest Fast.
1- Use a Pinterest business account.
When creating a new account, you can opt to turn it into a business account during the setup process. If you have an existing account, you can convert it to a business account to maintain authority.
2- Optimize your username and Pinterest bio.
Your username and bio are completely searchable. Make sure you include search terms related to your niche that your customers may be looking for on Pinterest to increase profile visibility.
3- Post Idea Pins.
Now, the Idea Pin feature allows creators and businesses to record, edit, and share up to 20 pages of content within one post. Notable Idea Pin features include the ability to record voiceovers, add transitions, tag other accounts, and add music.
4- Include text on your Idea Pins
Once you get the hang of creating Idea Pins, try including text overlays to make your content more accessible, and easy to understand. Text on Idea Pins is also searchable within Pinterest, so make sure you include keywords potential followers are searching for.
5- Focus on a specific audience.
You should laser focus your Pinterest marketing strategy. You'll find that as you narrow your target, the better you'll be able to create content that actually resonates with them. By identifying a niche and dominating it, you can expand your reach as your content is consumed, shared, and recognized.
6- Post original images.
Try posting original infographics, graphics, or photos that reflect your brand's message. Additionally, when you do re-pin, make sure you're re-pinning content that aligns well with your own brand.
7- Include relevant topic tags to increase video reach.
Pinterest is no longer encouraging the use of hashtags and instead recommends creators use topic tags to categorize their content and improve reach.
8- Create a cohesive brand for recognition on the platform.
On Pinterest, that means increasing the number of impressions your content earns from your target audience. An "impression" refers to any time a prospect "sees" you or your brand. If you don't have a consistent look and feel, your content won't be recognized as being related, which means you never build that trust.
9- Post infographics to promote proprietary data for your company.
Infographics do well on Pinterest, particularly, as it's a visual platform with the capability of displaying long, vertical images. By creating a custom-branded infographic and sharing it on Pinterest, you're establishing credibility by educating your audience.
10- Use keywords in your board names and pin descriptions.
This ensures the highest chance that your pin will match a user's true search intent. For instance, let's say you have a pin for healthy dinner recipes. You’re more likely to have users find and engage with your pin if it’s saved to a board titled "Healthy Recipes" (which is what they are likely searching for) than something vague like "Healthy."
11- Include relevant keywords in your Pinterest name, too.
Pinterest marketing doesn't just come down to the shareability of individual posts but also discoverability. You'll want to position your brand in front of Pinterest users who are actually searching for your content.
12- Use Pinterest Trends to plan your content.
Those using Pinterest business accounts have access to a tool called Pinterest Trends, which shows which keywords and topics are trending across various niche areas. Use the trends tool to find what your potential customers are searching for
13- Share new Content Weekly.
According to Pinterest, the recommended posting cadence is at least one original pin per week. To get the most out of your Pinterest traffic, make sure your pins lead back to your website (or that you’re linking your Idea Pins to your products).
14- Be active and Engaged on Pinterest.
Like any social media site, Pinterest favors active accounts. This includes ensuring you pin on a regular basis, manually pin others’ pins, and follow other boards. If you have trouble keeping up with your Pinterest activity, create a social media calendar to have a more focused and organized publishing strategy.
15- Follow other Users.
For instance, let's say you're an interior designer, and you find a company that sells handmade furniture on Pinterest. You might follow some of their followers since their followers are likely interested in either decorating or sprucing up their home.
16- Add a Pinterest follow button to your Website.
You can likely increase traffic to your Pinterest account if you embed a Pinterest follow button in an email newsletter or on your website. Since traffic to your site, or subscribers to your newsletter, are probably already interested in your product or services, they're a strong audience to target.
17- Use Pinterest sections to Organize your Boards.
Pinterest sections are similar to H2 sections of your blog posts, they enable you to organize your full Pinterest board into categories, so users can more easily find exactly what they're looking for.
18- Promote your Pins.
If you have a business account on Pinterest, you could consider putting money behind a pin to increase visibility and reach, similar to paying for an ad on Facebook.
19- A/B test your Pins to see what works.
By testing different variables with your audience, you can continually improve your campaigns as you learn more about what resonates with them. Here are some different variables to compare on Pinterest:
- Alternate headlines for your pin title
- Alternate thumbnail images for your pin
- Alternate post copy for your pin's description
20- Use Pinterest’s free shopping tools.
If you’re looking to drive traffic to specific products, you can create Product Pins that have additional metadata to make them even more searchable which increases your chances of being found by users on the platform.
21- Join the verified merchant program.
Increase your company’s credibility by becoming a verified merchant on Pinterest. Accounts that are a part of the program receive a coveted verified check mark confirming the account has been vetted by Pinterest, have products show up under related search terms, can activate a profile "shop" tab.
22- Apply for Rich Pins.
If you anticipate users pinning content directly from your website, you may want to consider applying for Rich Pins. Rich pins automatically pull in key data from your website when Pinterest Pins are created, and allow existing pins to remain up-to-date with what’s listed on your website.
23- Re-pin Older Content.
Don’t be afraid to pin older content to new boards to continue its lifespan even further and engage with a whole new audience. If you do decide to create pins from older content, make sure you refresh the images for better engagement.
24- Claim your Website on Pinterest.
If you haven’t already, make sure your company’s website is claimed by the official Pinterest account. According to Tailwind, 80% of Pinterest accounts with high engagement have claimed their websites on Pinterest.
25- Schedule your Pins.
Like most social media platforms, the key to success on Pinterest is consistency. To make sharing to Pinterest simple and easy, consider scheduling your pins in advance so they can go live when your audience is most likely to engage.
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